Logo Loading
0 Items - $0.00
  • No products in the cart.

Improve Google Analytics With Content Marketing

Improve Google Analytics With Content Marketing

Improve Google Analytics With Content Marketing

Google Analytics have incredible features at absolutely no cost.

You can take it as free.

Although it is not the easiest tool to navigate.

There are many key features which you are going to know about and that helps your content marketing needs.

In the world of content, too many marketers burden themselves with the “more is better” mentality.

Create as much content as possible and that’s how the world and “Google” will find you.


What is Google Analytics?




The definition suggests,
Google Analytics is an online analytics service that provides webmasters with a wide

variety of information about the activity that takes place on their website.

Google Analytics enables eCommerce businesses to segment their visitors, study traffic trends, and

optimize conversion funnels — among many other functions.


What is Content Marketing?


Content marketing is about creating value for your audience, building a community and
then being able to amplify your message by reaching more people as your target audience.

The content you’re creating as part of your strategy could be just about anything it might be written content,

it might be a video, a info-graphic or even a PDF workbook.

Most of us have a business objective tied to the content we’re creating a goal.

We’re also of course trying to deliver added value to our audience as well.




Significance of Google Marketing for your Content Marketing?


In the world of content, too many marketers burden themselves with the “more is better” mentality.

Create as much content as possible and that’s how the world and “Google” will find you.

Google has collected a vast amount of data about your business and your customers.

As initially, you can sign up to Google Analytics Account for free.

By this you can collect the wealth of data into actionable information.

It helps you to realize that why and how your content marketing strategy performed and

where there is need of improvement.


The few question you should answer to implement your

Content Marketing?


-Your current content marketing efforts are effective?

-What you are missing for content marketing?


-Are you getting better or worse at content marketing?


-Which kind of content marketing is more effective at building traffic?


-Are you converting customers?


-What content marketing gaps you are missing to fill in?


-Are your content marketing is worthwhile?


After answering the above questions you will come to know the areas and

prospects you have to check out.

As more the data you have, better decisions you can make for your overall content marketing.

Use Google Analytics to help and inform what content you should create next.

This will help maintain our focus and can even help improve your content marketing strategy.


Set-up Goals:




Goals are what that wake you up to achieve the desired targets.

Google Analytics offers lots of tools to track your business’s performance.

However, to get the most out of them, you need to customize them for your business.

Setting goals is a perfect way to begin your customization process.


There are four types of goals you can use to track your

Content Marketing results:


i. Destination: This is the specific location.

Like web page, app screen or anything.


ii. Duration: Particular time that lasts in sessions.

Like, set goals how much time you spent in a particular sessions say registering.


iii. Pages/Screens per sessions:

How many screens or pages are been loaded?


iv. Event: An action defined as an Event is triggered.

Like, social recommendation, video play, ad click


It’s important to set up goals so that you can see whether your efforts are actually

resulting in what matters to your business.


Utilize on-sites search queries:




You can easily enlarge your website by adding pages, blogs, product pages and more.

Where adding blogs can became your site enormous.


You can use that knowledge to do any of the following:


-Target those pages with campaigns, especially if they’re also converting well.


-Link the high-traffic page to some of your lower-performing pages to boost their traffic.


-Restructure your site to make these pages easier to find.


For example, you could turn them into featured posts.


Spend your energy on analysis, not reporting:


If you keep on checking the reporting of your website or blog, it will not gives you faster results.

Whereas, putting definite amount of energy on your analysis provides you the fruitful and faster results.


So, instead of investing time on reporting spend your energy in analyzing the results.

Once you got the best outcome, it will helps you for the longer time.






As you can see, there are many different ways to evaluate the performance of your content marketing,

and simply stopping at page views is short-sighted towards the business goals that most companies have in place.


By learning what questions to ask, you can now start to properly evaluate your efforts

in order to constantly improve your future content marketing efforts.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Enter your keyword